The best betting sites in the UK, ranked and reviewed by our online betting experts. Compare licensed online bookmakers below and claim a bonus when you sign up.
In order to rank betting sites, our betting experts sign up and put their features to the test. Our rankings are regularly updated with our latest findings to ensure sites don’t make the cut unless they provide a high-quality online betting experience.
According to our latest reviews, BetMGM, bet365, Spreadex and Coral are some of the UK’s top betting sites.
BetMGM stands out as the best football bookmaker, while bet365 has the best live betting product. Coral is the #1 golf betting site in the UK and Spreadex takes the top spot for horse racing betting.
These online bookies all allow you to place bets with your favourite payment methods in a regulated betting environment where your personal data is protected. Rest assured that we only highlight legal betting sites with secure platforms that are licensed by the UK Gambling Commission.
As you review all 50+ betting options below, remember to always gamble responsibly, no matter who you choose to bet with. Safety is our top priority and all of the betting sites featured at Gambling.com have responsible gambling measures in place to help keep online betting fun.
Top 10 Betting Sites Ranked
What The Best Betting Sites Must Have
Before delving into our rankings, here are some of the key things betting sites must have in order to feature at Gambling.com.
Range of betting markets with good-value odds.
Live in-play betting options.
Bonuses, special offers and promotions.
User-friendly mobile betting platform.
Licensing from the UK Gambling Commission.
Affiliate Disclosure: At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology. More
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply
Dual Bet Site & Casino Platform
Free Bet Thursdays – Earn Free Bets Every Week
Accumulator Boosts of up to 77%
Bzeebet is a fresh betting site that already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts.
2
Established 2012
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Distinguishing ‘British’ Branding
10% Next Day Cashback on Losing Bets
Dual Online Betting & Casino Platform
All British Sports is a new addition to the All British Casino platform and uniquely offers 10% cashback on all your lost deposits via the ‘Cashback’ page, with no strings attached.
3
Established 2022
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#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly.
Multiple Daily Horse Racing Bet Boosts
Impressive Selection of Virtual Sports
Live Streaming of Esports Clashes
talkSPORT has partnered with BetVictor Group to create a slick new online bookmaker with enhanced accas, bet boosts and a flexible bet builder.
4
Established 2023
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only, min deposit £10, wagering 40x, max bet £5 with bonus funds. Max bonus
is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players
depositing with Skrill or Neteller. Cashback is cash with no restriction.
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Dual Bookmaker & Casino Platform
Range of MMA & Boxing Betting Options
Dozens of Esports Betting Markets
Pub Sports is the brand new betting site from Pub Casino – complete with a great range of markets and betting options for combat sports, as well as a thriving Esports betting section.
5
Established 1929
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers online only. Place your first bet on racing pools and if you lose, we’ll match your stake up to €/£10 in Tote Credit + 50 Extra Spins on a selected game within 48 hours of qualifying bet settlement. Max Tote Credit is €/£10. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. 18+. Full T&Cs apply. GambleAware®: Gambling Help & Gambling Addiction .
World’s Largest Pool Betting Operator
Home of the Placepot & Exclusive Placepot App
Never Beaten by SP on Horse Racing with Tote+
The Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of six nominated races on a single day).
6
Established 2023
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
UK Betting Site of MGM Resorts International
Exclusive ‘Golden Goals’ £2m Jackpot Game
Official Betting Partner of Newcastle United
BetMGM is a new UK betting site from MGM Resorts International with a weekly free-to-play ‘Golden Goals’ predictor game with a £2 million jackpot for correctly predicting six correct scores.
7
Established 2017
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New players only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
Free Bet Mondays (Loyalty Rewards)
Weekend Cashback on Sports Betting Losses
Unique Live Betting ‘Event View’
Privewin offers a refreshing layout and is a good betting option for in-play punters. Using the ‘Event View’, you’ll get 2D live updates from a wide range of football matches while you bet in-play.
8
Established 2005
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Extra Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Official Sponsor of Super League Rugby
Personalise Bets With #PickYourPunt
‘Super Extra Places’ on Racing Every Day
Betfred is a UK betting powerhouse that sponsors Royal Ascot and Super League Rugby. Acca bonuses, odds boosts, money-back specials and extra places are available every day, while you can also live stream tennis here.
9
Established 2014
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#ad. 18+. Gamble Responsibly. Begambleaware.org. Min £10 deposit and bet on odds 1/1 or greater required. deposits via Paypal, Neteller, Pasafe, Skrill or Skrill 1-Tap will not be eligible for any free bet offer. Extra bet and bonus spins issued within 24 hours of quailfying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins valid for 24 hours, selected games only.
User-Friendly on Desktop & Mobile
Comprehensive Football Market Coverage
Sport Welcome Offer Comes With Slots Bonus
MagicRed does the simple things well as a solid sports betting option. The welcome offer gives you a free bet and the market coverage here is up there with the best.
10
Established 2024
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#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+. New Players Only. Min. $/€10 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Terms and Conditions apply.
Esports Betting Specialists
Exclusive Loyalty Club
Good Each-Way Racing Terms
Neptune Play recently launched a UK betting site which includes all our favourite online betting markets. Esports gets special attention and all the big horse races are covered with favourable each-way terms.
11
Established 2017
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#ad. 18+. Gamble Responsibly. Begambleaware.org. If your account has Sportsbook losses at the end of your first day’s betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you’re guaranteed a £5 Free Bet Plus 10 Extra Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org | Gamble Responsibly
25% Back on Weekly Losses
Extra E/W Places For Golf Every Week
Daily Free Bet Deal (Selected Markets)
QuinnBet is a betting site with a user-friendly interface and a really impressive range of promotions, including money-back specials for horse and greyhound racing, football and US sports.
12
Established 2019
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New players only, Maximum bonus is £123, Max bet with bonus is £5, No max cash out, Wagering is 50x – Skrill & Neteller excluded, Eligibility is restricted for suspected abuse.
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Esports & Tennis Live Streams
Wide-Ranging Specials Markets
Lots of UK Politics Betting Options
For a relatively new betting site, Fun Casino Sports has already compiled a strong selection of niche markets, including entertainment, TV and politics specials. You can also get acca boosts of up to 50%.
13
Established 1946
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#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ Opt in, bet £10 (odds 2.00+) on any football market within 7 days of registration. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple Pay payments only. Click for T&Cs. begambleaware.org
Choice Between Two Welcome Offers
BV Loyalty Club – Weekly £5 Free Bet
Free to Play ‘Pick 6’ Predictor Game
BetVictor is named after founder Victor Chandler (known as the ‘Gentleman Bookmaker’) and boasts football legend Harry Redknapp amongst its brand ambassadors. Weekly free bets and a choice of sign up offers are standout features here.
14
Established 2022
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C’s apply.
Long-Established Independent Bookmaker
Unique Horse Racing Free Bet Refunds
Racing Ambassadors Hayley Turner & Tom Cannon
BetGoodwin is the new online betting site from the independently-owned Goodwin Racing telephone betting service. This bookmaker offers a great variety of horse racing specials as well as 30 other sports betting markets.
15
Established 2001
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
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‘Online Sports Betting Operator of the Year’ 2023
Live Streaming of Thousands of Events
2 Goals Ahead Early Payout Offer
bet365 offers a comprehensive betting service, including live streaming of a huge range of sports, plus a unique ‘Edit Bet’ in-play option. This bookmaker won the award for ‘Online Sports Betting Operator of the Year’ at the 2023 Global Gaming Awards in London.
16
Established 2015
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply.
Random Supercharged Payouts
Weekly ‘kwiff Club’ Cashback & Free Bets
‘Acca Shield’ Refund (if One Leg Fails)
When you place a bet with this bookmaker, your bet may be “kwiffed” – meaning the Kwiff betting site gives you random enhanced odds as a surprise after you’ve placed your bet.
17
Established 2012
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#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ begambleaware.org, T&Cs apply. New reg only. Claim by placing a min deposit £10 via “My Offers” page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100.
Official Betting Partner of Inter Milan & Man City
Profit Boosts For Bets on Sponsored Teams
‘Leo King’ Sports Prediction Game
LeoVegas Sport is the online betting offering from a well-known casino brand that has upped its sports betting game recently through its sponsorships of Inter Milan and Manchester City – and its unique profit boost specials for both teams.
18
Established 2022
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland.
Live Betting & Cash-Out Options
Politics & Novelty Betting Coverage
‘Boost Up’ Accumulator Boosts
Luckster Sport is a new sports betting site with a vaguely Irish theme. Football and horse racing betting are the big highlights here, with plenty of Esports, politics and novelty markets to choose from as well.
19
Established 2021
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New players only. Min £20 qualifying bets, stake not returned. Free bet – one-time stake of £20, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits.
Full Terms apply.
Free Bet Mondays: Bet £50 Get £20
Cashback on Losses (Multiple Sports)
Non Runner No Bet For Cheltenham
RedAxePlay is a really easy betting site to navigate and is home to a slew of promotions – including loyalty bonus free bets, cashback deals and NRNB for the Cheltenham Festival.
20
Established 2005
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#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhound and £5 on Virtual Sports, plus 10 Extra Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly.
Official UK Betting Partner of Fulham FC
Golf Fantasy Game With £5k Prize Fund
‘Racing Sportsbook of the Year’ 2020
Fitzdares has offered a boutique bookmaker service to members of the exclusive Mayfair Club (The Fitzdares Club) since 1882, but has now launched an online betting site open to all.
Best Betting Sites UK – Our Picks
At Gambling.com, we understand that different people want different things from their betting site. You may have a strong affinity for a particular sport, like football or horse racing, or perhaps you like to place the majority of your bets in-play.
Browse the following categories to identify betting sites that match your preferences:
Best Betting Sites For Football
The best football betting sites have lots of perks and promotions specifically for football punters.
The following are three of the top online bookmakers for football. You’ll find they all have unique features that make them great betting options for the beautiful game.
This betting site is new to the UK but Premier League fans may already be familiar with BetMGM, seeing as they sponsor Newcastle United and have partnerships with Man City and Wolves.
BetMGM’s ‘Golden Acca’ offer comes with five acca profit boosts every week on winning football accumulators. A successful treble will land you a 10% profit boost, which increases by 10% each time you add a leg, up to a maximum of 50%.
There’s also the ‘Golden Goals’ prediction game, which offers the chance to win up to £2million by correctly predicting six scores.
Our Expert Michael Butlin’s Opinion:
“Like the majority of football punters, I find it hard to resist a cheeky accumulator on a Saturday afternoon or a treble on midweek European clashes.
“That’s the main reason I enjoy betting with BetMGM – because other bookmakers don’t offer the same value on their acca profit boosts.
“It’s still early days for this betting site in the UK but I’d love to see football live streams available soon to take this bookie to the next level.”
Established 2023
#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org.
It comes as no surprise that talkSPORT BET has a premium football betting service, as this is the betting arm of a media company known for its football coverage.
We like UK betting sites that reward loyalty and the ‘Football Rewards Club’ here does just that, with cash and free bets when you place £40+ on football.
The welcome offer comes with three £10 free bets for football. There’s also the free ‘Footie 4 Play‘ prediction game, where correct score predictions earn free bets and cash prizes.
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly.
Betfred is one of the best betting sites for free football bets and is also home to lots of football live streams, so you can watch matches while you bet.
New customers get £40 in free football bets when they sign up. Once registered, free Premier League bets can be unlocked by betting in-play.
The ‘Acca Flex’ offer gives punters a choice between boosted acca profits (up to 50%) or acca insurance.
There’s also a promotion which doubles your first goalscorer odds if your player scores twice and triples them if they score a hat-trick.
Established 2005
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Extra Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Our Football Betting Sites Expert Michael Butlin’s Extra Pick:
“I’ve used bet365 to bet on football for decades and I’ve found this bookie’s prices are rarely beaten by other football betting sites.
“Like a lot of other football punters, I’ve recently become a fan of bet builders, which makes bet365 a great option because they regularly boost the odds on same-game accas.
“My favourite bet365 promo is probably the early payout offer. I’ve won quite a few bets from bet365 paying out whenever my team takes a two-goal lead.”
Established 2001
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Best Betting Sites For Horse Racing
All good betting sites in the UK must give horse racing special attention – especially at this time of year with the Aintree Grand National coming up.
Spreadex gives you access to two different styles of betting in one betting site.
The welcome offer comes with free racing bets for fixed-odds markets and free spread bets, where your profit/loss is determined by the accuracy of your prediction.
All major races from the UK and Ireland can be streamed live, along with meetings from further afield. In fact, Spreadex has a wider selection of racing streams than most other betting sites we’ve tested.
One of the best promos here is ‘2nd to a Rag Insurance’ – money back as a free bet if your horse finishes second to a 33/1+ winner.
Established 1999
#ad. 18+. Gamble Responsibly. Begambleaware.org. Spread betting losses can exceed deposit. Plus Best Odds On All Premier League Matches(fixed odds Match Odds, pre-match v top 5 bookies on Oddschecker). See full details.
Kwiff is a unique betting site which uses the element of surprise to stand out from the crowd. For example, any bet can be randomly ‘kwiffed’ after it is placed, which boosts the odds significantly.
Our favourite promotion here is the ‘2nd Place Refund’ which gives you money back if your horse finishes second to the SP favourite.
You’re also paid out as a winner if your horse crosses the line first and is demoted after a stewards’ enquiry.
A selection of races from the UK, Ireland, France and South Africa can be watched live on the betting site and app.
Established 2015
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply.
Our Expert Diarmuid Nolan’s Opinion:
“Kwiff does things a little differently to most bookmakers with ‘surprise’ free bets on random markets.
“While this might not be for everyone, I really enjoy the ‘kwiffed’ feature, where your racing odds can be randomly boosted with any bet you place.
“The element of surprise adds a bit of extra excitement to things and the price boosts generally provide a lot of extra value.”
BoyleSports is an Irish bookie which sponsors some of the biggest events in Ireland like the Irish Grand National and the Galway Races.
Here you can get non-runner no bet for the Cheltenham Festival, best odds guaranteed, price boosts and extra each-way places.
Over the years we’ve found that BoyleSports consistently has some of the best extra place terms in the business.
This is also another betting site that gives you money back as a free bet if second to the favourite in selected races.
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.
Our Horse Racing Betting Sites Expert Diarmuid Nolan’s Extra Pick:
“I view the Tote as an essential bookie for any serious racing punter and I’ll often use this pool betting site to back less-fancied horses.
“Because the money staked on a race is shared with winning punters, Tote payouts on unfancied runners are often bigger than they would be at fixed odds.
“I’m also a big fan of playing the placepot and trying to predict six horses to place on each day of the Cheltenham Festival has become something of a tradition for me. It’s a small-stakes bet with the potential to win big and adds an extra bit of fun to my Festival betting.”
Established 1929
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers online only. Place your first bet on racing pools and if you lose, we’ll match your stake up to €/£10 in Tote Credit + 50 Extra Spins on a selected game within 48 hours of qualifying bet settlement. Max Tote Credit is €/£10. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet-slip. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. 18+. Full T&Cs apply. GambleAware®: Gambling Help & Gambling Addiction .
Best Betting Sites For Golf
Golf punters expect the best golf betting sites to prioritise certain promotions that are specifically important for golf betting, like extra each-way places.
With The Masters taking place at Augusta National this week, we’ve picked out UK golf bookmakers that have some of the best Masters betting offers in the business.
Coral has the best extra each-way place terms when it comes to golf.
12 places were paid at 1/6 of the win odds for all majors apart from The Masters last year, where 10 places were paid at 1/5 of the outright odds.
This is also one of the only golf betting sites that pays 10 E/W places for regular PGA Tour events on a weekly basis.
Your £20 free bet from the Coral welcome offer can be used to bet on golf, while you also get free bets if your player misses the cut in selected tournaments.
Look out for the ‘Odds Booster’ promotion as well for enhanced prices, particularly when the majors are on.
Established 2002
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
BoyleSports is a top choice for live golf betting. They have the best shot tracker of any betting site, allowing you to follow your player shot-by-shot with a live graphic.
This is also one of the only betting sites with live streams of selected holes (golf streams are generally hard to come by at online bookmakers).
Our favourite offer here – possibly the best golf betting offer in the UK – is the early payout deal that sees you paid out as a winner if your selection is the solo leader after Round 3.
Your player could lead by one shot at the close of play on Saturday evening and end up losing by three or four shots under the pressure of the final round, but it won’t matter because you’ll still win the bet.
Our Expert Kevin Taylor’s Opinion:
“The early payout golf promo from BoyleSports is one of my favourite offers from any betting site in the UK.
“I might be biased here because it recently gave me a 55/1 winner on the PGA Tour – but it’s a really solid offer because the third round leader often doesn’t go on to win the tournament.”
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. T&Cs apply.
bet365’s new customer free bets can be used to bet on golf. For example, a £10 bet will land you three free golf bets worth £10 each after you sign up.
This is a betting site known for offering early odds and is usually one of the first bookies on a Monday morning to reveal prices for the week’s PGA Tour, LIV Golf and DP World Tour events.
The ‘Each-Way Extra’ offer gives the bettor the option to customise extra place terms. You can add extra places for more security at lower odds, or remove places to increase prices.
Established 2001
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Best Betting Sites For Bet Builders
Bet builders continue to grow in popularity at online bookies and the best betting sites now have promotions tied to same-game accas.
Our top three betting sites for bet builders in 2024 are:
Bzeebet offers a bet £20 get £20 free bet welcome bonus when you sign up. Once registered, you have access to one of the best bet builders around.
You can combine up to 30 legs from the same game and there are 10 sports with the bet builder option, including football, rugby, tennis, American football and basketball.
You can also combine bet builder markets from a range of games into a multi-match bet builder.
Established 2022
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply
BetVictor is a long-established, reputable bookmaker and could have made our best betting sites list in a number of categories.
We particularly like their same-game acca, which comes with enhanced bet builder odds for big football matches.
There are no restrictions on the number of legs you can combine into your bet (max odds 1000/1) and the bet builder is available for nearly every match you can think of.
Established 1946
#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ Opt in, bet £10 (odds 2.00+) on any football market within 7 days of registration. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit Card/Apple Pay payments only. Click for T&Cs. begambleaware.org
The 10bet welcome offer gives new customers 50% of the value of their first deposit in free bets (up to a maximum of £50).
The great thing about this offer is that you can use your free bets to place bet builders.
Again, there’s no limit on the number of legs you can combine. The three sports with bet builders are football, American football and basketball.
Established 2003
#ad. 18+. Gamble Responsibly. Begambleaware.org. New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
Best Live Betting Sites
Most betting websites come with in-play options as standard, but the best online bookmakers put a real emphasis on live betting.
When reviewing sites, we look for a range of in-play markets, live streams and in-play offers like boosted prices.
These are our picks for the top 3 live betting sites based on the above criteria:
bet365 was one of the first UK betting sites to embrace live betting around the turn of the century and they continue to lead the way in this area.
The live streaming service at bet365 is second-to-none. Horse and greyhound racing, football, cricket, NBA basketball, NFL and tennis are just some sports that can be watched live at this betting site.
bet365’s cash out feature is also industry-leading and you generally get better value than you can with other online bookmakers.
You can cash out a portion of your stake and leave the rest to run, or you can set an automatic cash out for your bet once the value hits a certain amount.
Established 2001
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
Unibet is another online bookmaker that gives in-play betting the full treatment. Similar to bet365, the range of live streaming options is impressive.
Football bettors can watch FA Cup and Scottish Premiership live streams, as well as streams of selected international matches.
Horse and greyhound races can also be watched live, along with darts, tennis and North American sports leagues like the NBA, NFL and NHL.
There’s even an ‘In-Play Free Bet Club’ that rewards in-play punters with free bets.
Established 1997
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
Betway is one of the UK’s most well-known betting companies, sponsoring major football clubs like West Ham and big races like the Champion Chase at Cheltenham.
Betway is also home to live betting features that you won’t find at many other betting sites. For example, cash out is available across nearly every football market.
The live streaming service isn’t as extensive as bet365’s, but you can watch lots of horse races, as well as some football matches and every single NBA basketball game.
‘Betway Boosts’ are also worth mentioning as they give you some of the best enhanced prices in all of online betting.
Established 2006
#ad. 18+. Gamble Responsibly. Begambleaware.org. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Extra Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on extra spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
Best Betting Sites For Promotions
Betting sites should come with a range of offers and promos like free bets, price boosts and money-back specials.
These are our top three betting sites for new and existing customer promotions:
QuinnBet’s welcome offer gives you 50% of your first day losses back up to a maximum of £35, but it’s this betting site’s existing customer promos that really catch the eye.
Racing punters can take advantage of 12 special offers, including extra places every day, money-back specials, and profit boosts on forecasts, tricasts and yankees.
We counted a total of 10 ongoing promotions for football, a lot of which are unique to QuinnBet.
For example, ‘Crossbar Insurance’ gives you money back on all goalscorer bets if the crossbar is hit at any stage during a match.
Our Expert Michael Butlin’s Opinion:
“I’ve seen lots of bookies offering enticing welcome offers over the years and then failing to deliver for their existing customers after they’ve signed up.
“The UK online betting scene is extremely competitive, so a bookmaker should be expected to keep punters engaged with plenty of ongoing promotions. Otherwise they’ll take their business elsewhere.
“That’s why I’m a big fan of QuinnBet. They’ve clearly made an effort to look after their existing customers with unique promos and offers. More UK betting sites should follow their lead.”
Established 2017
#ad. 18+. Gamble Responsibly. Begambleaware.org. If your account has Sportsbook losses at the end of your first day’s betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you’re guaranteed a £5 Free Bet Plus 10 Extra Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org | Gamble Responsibly
Coral’s welcome offer comes with great value and gives you plenty of choice with your £20 free bet, when you sign up and bet £5 at odds of 1/2 or greater.
Coral’s ‘Racing Super Series’ pits you against other bettors in a prediction game with a £25,000 prize fund.
The ‘Football Super Series’ rewards you with £100 cash and free bets for correctly predicting four match stats.
We also love the ‘5/1 Racing Offer’. Back a winning horse at 5/1 or bigger and you’ll get a free bet worth up to £10 on top of your winnings.
Established 2002
#ad. 18+. Gamble Responsibly. Begambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
There’s always a great selection of promos to choose from at BetGoodwin, most of which centre around horse racing.
Best odds guaranteed comes as standard and there are up to five money-back specials available at any time.
There’s money back as a free bet if your horse is beaten by a nose, if it’s second to a 50/1+ winner, or if it falls at the last fence when in front.
We also like knowing we’re betting with a reputable bookmaker, since this is the same company behind the well-known Goodwin Racing telephone betting service.
Established 2022
#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C’s apply.
Best Online Bookies For Tennis
The best tennis betting sites are those that have the most promotions for the Grand Slams but also give attention to regular ATP and WTA events, as well as lesser-known competitions.
You should have plenty of tennis betting options every day and the best online bookies should have offers that are unique to this popular sport with punters.
Parimatch is one of the very best betting sites for live tennis betting.
That’s largely thanks to in-play match graphics which give you instant updates, as well as user-friendly statistics which can really help inform your bets.
The site is really easy to navigate and does the simple things well, delivering valuable bonuses that are easy to grasp, like tennis odds boosts and tennis acca profit boosts.
Downloading the Parimatch app is a smart move if you plan to place your bets easily on mobile – which is backed up by a 4.7/5 average rating from 3,700 reviews on the Apple App Store.
#ad. 18+. Gamble Responsibly. Begambleaware.org. Terms: 18+ New customers only. Opt in, and bet £10 on football markets (odds 2.00+). No cash out. Get 6x£5 football free bets at specified odds for set markets, which expire after 7 days. Offer valid from 12:00 UK Time on 25/08/2023. Card payments only. T&Cs apply. begambleaware.org | Please gamble responsibly
Unibet is one of the only tennis betting sites that has live streams of matches, including the best women’s clashes from the WTA.
You’ll also get tennis free bets as a reward for regular betting, while the enhanced odds at Unibet (‘Uniboosts’) are some of the best in the online betting business.
Even if the odds aren’t boosted on a market, our price comparison tests have shown that Unibet consistently has some of the best odds for tennis betting.
Established 1997
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
10bet is another online bookmaker that recognises the popularity of in-play betting with tennis punters.
If you place bets on regular tennis markets throughout the week, you’ll be rewarded with free bets for in-play tennis markets.
There are also profit boosts for tennis accumulators. The boosts start at 5% for successful trebles, while a 10% boost is applied to winning four-folds.
The boost increases as you add more legs, all the way up to 100%.
Established 2003
#ad. 18+. Gamble Responsibly. Begambleaware.org. New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
Award-Winning UK Betting Sites 2024
A good way to identify the best betting sites is by looking at the most recent online betting award winners.
Here are some of the best UK betting sites that have won awards in recent years:
🏆 Online Sports Betting Operator of the Year 2023:bet365 (Global Gaming Awards)
🏆 Best Customer Service Company of the Year 2023:Casumo (International Gaming Awards)
🏆 Best Football Betting Operator 2023: William Hill (EGaming Review Awards)
🏆 Best Horse Racing Betting Operator 2023:William Hill (EGaming Review Awards)
🏆 Mobile Operator of the Year 2023:LeoVegas Sport (International Gaming Awards)
🏆 Sportsbook Operator of the Year 2022:bet365 (SBC Awards)
🏆 Esports Operator of the Year 2022: Betway (SBC Awards)
Manchester City and Arsenal turn their attention to the Champions League this week with both clubs in action on Wednesday evening.
Pep Guardiola’s side take on Real Madrid while Mikel Arteta’s Arsenal face Bayern in the quarter final stage of the competition. Both games get underway at 8pm.
The best UK betting sites have introduced several promotions to capitalise on the excitement of the Champions League and Premier League action.
Betfred are offering new customers £50 in bonuses when you sign up and bet £10 on any sports market.
The bonus offer is broken down as follows:
£20 to use on in-play markets (which include Champions League and Premier League games)
£20 to use on accumulators (which can be placed on the Champions League or Premier League)
£10 in free spins (for Betfred’s casino games)
Betfred also has a range of daily football odds boosts for its existing customers – good news if you’re planning to bet on any of the weekend’s action, as Arsenal play Wolves, Liverpool take on Fulham and Villa play Bournemouth.
Established 2005
#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Extra Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Our Gambling.com review team is made up of industry veterans and keen sports bettors. Get to know the people who compare and rank the UK’s best betting sites here:
“Like Michael, I’ve been lucky enough to work for some of the biggest names in online betting during my career to date. I spent five years with Paddy Power and Betfair, giving me a great insight into internal processes at a large betting company.
“I’m now the Commercial Account Manager for Gambling.com, where I test online bookies and contribute to reviews. I also work with the best betting sites to bring our readers exclusive offers.”
“I’ve reported on sport and sports betting for over a decade at this point, previously working as a journalist with news publications and now as a Content Strategist with Gambling.com.
“I cover sports betting from a number of different angles alongside a talented team of writers and editors. We rank the best betting sites based on their unique features, provide strategy tips, and help readers compare odds and offers for the biggest sporting events.”
How we Review Betting Sites
We review UK betting sites by registering an account with all available licensed online bookmakers.
We then place bets and try out bookies in the same way any other punter would.
Here are some of the criteria we use to test and compare bookmakers:
Licensing & Security
Any betting site we recommend must be licensed and regulated by the UK Gambling Commission. This is the ultimate benchmark in gambling regulation and it means a betting site is regulated and legal.
Welcome Offers
Always examine welcome offers as a priority when choosing which online bookmaker to bet with. The free bet bonus value should be high and the terms and conditions shouldn’t be restrictive. Our reviewers go through the small print so you don’t have to.
Regular Promotions
Bonuses and free bets should be available on a regular basis after you sign up. Regular promotions come in the form of loyalty bonuses, free bets and money-back offers like acca insurance.
Mobile Experience
The best betting sites need to deliver a smooth mobile betting experience. Many online bookmakers have user-friendly betting apps for Android and iOS devices with quick loading times and slick designs.
Betting Market Variety
Betting websites must have a wide range of markets to choose from. This has long been one of the first things we look for when reviewing betting sites at Gambling.com.
Competitive Odds
We expect the best betting sites to provide bettors with value for money. When trying out sites, we compare odds from dozens of bookies. This process allows us to separate the best-priced bookmakers from the rest.
Payment Options & Payout Speed
Licensed sports betting sites must accommodate a range of payment options. We expect to see debit cards from Visa and Mastercard supported, along with popular e-wallets. Instant deposits are a must and withdrawals should reach your account within 48 hours.
Quality of Customer Support
The more available customer support channels, the better. Live chat is the handiest way to get a question answered and all betting sites should have this facility available. Email and toll-free phone number details should also be provided.
Ease of Sign-Up
You shouldn’t have to jump through too many hoops to sign up to a betting site. It should be a simple, secure process that doesn’t take too much effort.
Industry Reputation
UK betting sites have to come from betting companies with a solid reputation in the gambling industry. We believe that betting companies should pay the price if they stop doing the right things, so you won’t see any disreputable names featured here.
In-Play Betting Options
These days the best betting sites offer 24/7 live betting. In-play betting is the perfect tool for strategic punters who want to take advantage of odds while an event is live. It also helps if a bookmaker has live streams, so you can watch sport while betting.
Customer Feedback
Take into account what other bettors are saying about bookmakers before deciding whether or not to sign up. If a betting site receives terrible reviews on forums or app stores, it’s a big red flag,. There’s usually no smoke without fire.
User Interface & Design
A well-designed betting site with an intuitive user interface is crucial. It should be easy to navigate, aesthetically pleasing and responsive, to ensure a good all-round user experience.
Responsible Gambling Features
All bookies licensed by the UKGC must have responsible gambling features – but some betting sites do a better job of this than others. We check each site to ensure they take responsible gambling seriously and provide tools to anyone who needs them.
Blogs, Tips & Betting Guides
Some of the best betting sites have tipsters and brand ambassadors that provide tips to punters in blogs and news sections. It can sometimes be useful to check out what ex-players or ex-jockeys are tipping.
Remember, for the vast majority of us, betting is entertainment rather than a source of reliable income.
Here are a few tips to help you bet safely and responsibly at UK betting sites:
Stick to a Betting Budget: Ensure that you bet within your means by sticking to a budget. Have a set amount of money that you can afford to bet with on a weekly or monthly basis and don’t go over this limit.
Don’t Chase Losses: Bet with your head and not your heart. Chasing losses is never a good idea. Never bet emotionally as you could incur greater losses.
Use Tools to Stay in Control: The online bookmakers we recommend have tools to help keep betting fun and under control. If you need to take some time out or set some limits, we recommend making use of the tools they provide.
Why we Highlight Betting Sites With UKGC Licensing
As we’ve mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies.
The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:
Personal Data Protection: The UKGC regulates betting sites so that they keep bettors’ personal data safe. Personal data can only be obtained for the prevention of crimes such as money laundering and not for any other purpose.
Responsible Gambling Measures: In order to obtain a UK Gambling Commission licence, betting sites must make responsible gambling information available to customers and follow a strict code of practice.
Gambling Licence Enforcement: If bookmakers are found to have broken UKGC regulations, their parent company could be fined large sums of money or have their gambling licence revoked, meaning they won’t be permitted to operate in the UK.
The Final Word From Our Experts on Betting Sites
Our April 2024 best betting sites UK guide was designed to help you find online bookmakers that suit your preferences.
Consider what you want from a bookie and click through to our in-depth reviews if you ever need more information on a particular site.
Most importantly, no matter which betting sites you choose to gamble with, keep your online betting fun by gambling responsibly.
Don’t forget to check this page regularly for the latest rankings, as our list of online bookmakers changes when we update it with our latest findings.
Promotions From UK Betting Sites
FAQ
Gambling with a credit card at UK betting sites has been banned by the UK Gambling Commission since April 2020. Instead, you can bet with a debit card such as Visa debit or an e-wallet like PayPal or Trustly.
The majority of UK betting sites featured at Gambling.com accept PayPal for deposits and withdrawals. Look for the PayPal icon next to the online bookmakers in our list to confirm that they accept this payment method.
Not all online betting sites are safe but online bookmakers licensed by the UK Gambling Commission are regulated, legal and safe to use in the UK. The betting sites featured on this page are exclusively UKGC-licensed, so we only ever recommend and review bookies that are safe to use.
According to the latest report from the UK Gambling Commission, there are currently 175 active bookmakers licensed to accept bets online. The UK betting market is among the most sophisticated in the world and competition is for business is fierce between the top betting sites.
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Michael boasts over two decades of experience in the gambling industry. During this time he has held various product development, commercial and marketing positions at innovative online bookmakers, including Blue Square and Unibet.
A sports journalist and betting expert with a wealth of experience in the production of sports gambling content for major news outlets in Ireland and the UK.